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Made to Stick: Why Some Ideas Survive and Others Die

by Chip & Dan Heath

2007

Whether you're a CEO or a full-time mom, you've got ideas that you need to communicate, but it's hard to transform the way people think and act. This book offers 6 key qualities of an idea that's made to stick: simplicity, unexpectedness, concreteness, credibility, emotion, and a story-line.

Details:

• Age Group: Adults
• Published: 2007
• ID: 1345